ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So when you do land that interview, you nail it. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. These are the ones that provide actual value. Below, you can see examples of the hot topics of the week.

Digital PR 62

Digital PR SEO Web Resources 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. CX goes hard. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Mark Zuckerberg’s first post-IPO interview at TechCrunch Disrupt pointed to one way this could happen: search that isn’t Google.

Facebook 106

Facebook Mobile Google Viral 106

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Marketing isn’t harder or easier than in previous years, but it is, in a time where people avoid, ignore or block advertisements as The Economist noted, substantially different.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral. Social media is incredibly important.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. If you do this, you just might get a phone call that requests an interview.

Engineering 128

Engineering Writing Social Media Report 128

Waxing UnLyrical

OCTOBER 17, 2011

While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message.

Publicity 93

Publicity Banking YouTube Social Media 93

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Online advertising has changed. A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. If you wouldn’t let someone be interviewed about the business on live TV, you shouldn’t let them have access to your social account.

Social Media 91

Social Media Media Viral Tools 91

PRSay

FEBRUARY 27, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 74

Sports Communications Viral Fashion 74

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger. The biggest misconception is that the campaign will go viral. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. A national TV interview can be worth its weight in gold. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral.

Advertising 40

Advertising Advertising Television Viral 40

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe. Just like that, the ad increased sales by 10 percent.

Storytelling 52

Storytelling Examples Brand Branding 52

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Brand Branding Reddit 78

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer? News been framed!

Media 54

Media Newspapers Journalism Video 54

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JUNE 8, 2022

A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. What PR Is Not: Paid Advertising. News and feature stories are often referred to as “earned media” to differentiate from the more commonly understood paid advertising. It’s also trackable through hashtags and tagging.

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Additionally, data-led content is easier for agencies to implement compared to other strategies like expert commentary or interviews.

Digital PR 62

Digital PR Report SEO Data 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

NewsWhip

JUNE 23, 2021

And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral. And I feel that, I see that coming off this interview, which I’m really enjoying. Talking Points. You can just happen.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 24, 2019

After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. Was he going to cut tax just for the rich? Which led to his NI cut announcement. Was he going to sell the NHS to Donald Trump? that was Stephen’s question.) Boris readily agreed.

Newspapers 78

Newspapers Film Local Policies 78

Shift Communications

MARCH 25, 2015

If you interview with a reporter, that means the next day a story will run.” – Mary Campe , SHIFT SF . It can sometimes take weeks and even months for a story to run after conducting an interview. Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC. This is not always the case.

Marketing 60

Marketing Advertising Advertising Pitching 60