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My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. However did he?" No way any cynical businessperson would say that today. Twitter @laermer.
It should be a real blast for anyone looking to improve their knowledgebase. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. AMA “Seven Big Problems” Providing Content Context.
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