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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

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3 Factors That Shape Your Brand Journalism Strategy

Cision

Buyers no longer pay attention to traditional advertisements. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Here are three factors to consider to appeal to your target audience with brand journalism.

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When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Before going further, the vast majority of my posts on The New York Times are positive and even effusive. If The New York Times had a tryout.more.

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What is a Public Relations Specialist?

5W PR

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad. According to the U.S.

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Traditional and Social Media Are Sowing Disinformation and Division, Report Says

PRSay

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. Promote substantial, long-term investment in local journalism that informs and empowers citizens, especially in underserved and marginalized communities. Local media investment.

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Top 100 Sites for Marketers

Cision

Advertising Age Online. Search Engine Journal. Nonprofit Tech for Good. Nonprofit Fundraising Blog. Advertising Week. Given that, ignoring or dismissing it seems massively flawed.” ” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. Sprout Blog.

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. She received her PhD in advertising from the University of Texas at Austin. She previously worked for almost 12 years in government and nonprofit public relations. – Nicole Lee.

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