PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Too often, marketers present metrics that look good instead of metrics that matter. Who saw it? How much time did they spend on the story?

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. The newsletter is designed to present information that is quick and easy for the reader to digest,” Smith says. “It

Media Relations 197

Media Relations Trends Media Newspapers 197

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Should you advertise against your competitors? Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising.

Journalism 69

Journalism Brand Branding Advertising 69

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 162

Study Media Relations Media B2B 162

Cision

JANUARY 2, 2018

Switching to owned-media-first allows your brand to present a truly authentic voice to its audience, drawing the right consumers in with its informative content about relevant subject matters. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part? Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Big Data 167

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. Top challenges facing journalism. A survey of 3,100 journalists by Cision found the top three challenges facing journalism are maintaining credibility (27%), lack of staffing (20%) and declining advertising (20%).

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

FEBRUARY 1, 2020

The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? Some of the key statistics include: An estimated 193.8

Sports 117

Sports Advertising Advertising Survey 117

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Stern + Associates

JUNE 25, 2014

Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 103

Leadership Strategy Energy Advertising 103

Doctor Spin

FEBRUARY 7, 2025

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. M/C Journal, 17, 110. Seriality and Persona. 2 Silfwer, J. 2023, October 9).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

5W PR

SEPTEMBER 27, 2019

But they can also include preparing presentations for senior executives as well as seeking out and scheduling speaking engagements. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I agree with Marlene, it’s still really interesting and exciting to see how social media is presenting opportunities for new practitioners. – Nicole Lee. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

JANUARY 13, 2015

In the field of academics and healthcare in particular, visibility via presenting your research findings can be a significant resume builder when promotions and tenure are under consideration. If you’re looking for ways to diversify your event, here are a few tips: Diversify your organizing committee. Communicate inclusiveness.

Conference 150

Conference Training Healthcare Policies 150

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. And thank you Aaron for that fascinating insight into how social media has changed journalism. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 131

Strategy Publicity Media Video 131

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Short-form videos are the present and the future, and the sooner brands capitalize on it, the better.

Video 148

Video Brand Branding Instagram 148

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. I guess my parents knew best and I didn’t get the pony. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

NewsWhip

OCTOBER 30, 2019

The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media. When we looked at Angrys alone, the most Angry reacted post was from a niche audience that was upset about a channel GSK chose to advertise on, rather than the collaboration with WellChild itself. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. Damaging the reputation of marketers. Use a Plagiarism checker.

Engineering 130

Engineering Reputation Data Advertising 130

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

PRSay

JUNE 18, 2019

ET, presented by PRSA and Ragan, explaining how and why changes are made. she holds a master’s degree in arts journalism from Syracuse University’s S.I. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation.

Ethics 83

Ethics Reddit Energy Advertising 83

Cision

DECEMBER 29, 2015

So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Learn how to build a brand journalism program with Cision’s free white paper! Content Distribution .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

APRIL 18, 2020

That’s the theme for this week’s Unscripted Marketing Links [UML] – an occasional roundup of vetted links tied to a theme and presented here for your perusal. >>> According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.”

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Look Out World, Here Comes Earned Media.

Media 75

Media Advertising Advertising Measurement 75

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Being open to possibility and whatever life presents has led me from one exciting opportunity to the other, both professionally and personally.

Film 120

Film Creativity Travel Brand 120

Karen Freberg

AUGUST 9, 2020

Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!). Lack of industry and academic representation in research and presentations. Stay tuned.

Conference 96

Conference Education Groups Community 96