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Behind the Headlines With Ashley Simmons

Cision

What drew you to the field of public relations and communication? It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. My daily newspaper of choice is…The Wall Street Journal. I’ve never looked back. Images via Pixabay: 1 , 2.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

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What is a Public Relations Specialist?

5W PR

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

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Seriality (Context Matters)

Doctor Spin

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Five Types of Publics. M/C Journal, 17, 110. Seriality and Persona. 2 Silfwer, J.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Public Relations vs Marketing

Doctor Spin

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Direct advertising. Journalism. Public affairs. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Market research. Media buying. Media relations. Non-profit management. Product management.