Sword and the Script

AUGUST 13, 2024

The campaign was highly successful, garnering awareness, 200,000 web visits, and millions of dollars in pipeline.” Should you advertise against your competitors? The social web exploded with images of chocolate-covered grasshoppers – and documented some audacious taste tests. The chatter turned into coverage – and a lot of it.

Creativity 103

Creativity B2B Examples Marketing 103

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. P&G says they will go on to cut spending by nearly $2B during the next five years. Far from it.

Media 230

Media Advertising Advertising Measurement 230

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. MuckRack – Daily Media Industry Overview MuckRack’s daily email offers quick insights into journalism and highlights trends and top journalists in an easy-to-digest format. Why Subscribe? Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. PR needs to track customer behavior, web traffic and revenue generated from communications programs. So how can brands build trust? Follow him on Twitter @nbell94102.

Data 146

Data How To Storytelling Analytics 146

Cision

FEBRUARY 5, 2016

Instagram launched its first thriller series, releasing 15-second clips daily through February ( The Next Web ), and also extended its video advertisements from 30 to 60 seconds ( TechCrunch ). Nielsen’s clients continued to call for the company to adapt to viewers’ changing habits ( NYT ).

Media 120

Media Web Blogging Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e. You’re doing everything right.

Leadership 103

Leadership Strategy Energy Advertising 103

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 166

Financial Video Consumer Data 166

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now. Given that, ignoring or dismissing it seems massively flawed.” ” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Flack's Revenge

AUGUST 1, 2018

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Once you get marked as spam, that’s it.

Media Relations 125

Media Relations Media Survey Pitching 125

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it?

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

ImPRessions - Crenshaw Communications

JULY 11, 2018

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. Ill highlight and hit Review on the Web which will open tabs for me. Alternatively, Ill use the BuzzStream BuzzMarker to craft and send emails right from my web browser. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

JUNE 25, 2020

Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly. In Denmark, Sweden, and some other countries the government has stepped in to provide subsidies and short-term relief for the sector.

Newspapers 103

Newspapers Print Local Television 103

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. The web and the internet have enabled communities to form around an organisation, topic or issue. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. Facebook has essentially invoked the (dubious) traditional advertising model. Facebook on the other hand is inviting deserved scrutiny among marketers as to the value of their advertising products.

Twitter 60

Twitter Marketing Media Advertising 60

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. It’s harder to know who is media and who isn’t.

Survey 118

Survey Media Relations Corporate Communications 118

Presspage

NOVEMBER 13, 2017

Around the same time, Web 2.0 These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news.

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could be used for customer service, sure, but how about journalism? It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100