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Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title.
They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. These are important things because television lives off advertisers. Why are newspapers going away?
1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,
The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At At least one major publication will be fined by the FTC for an inappropriate use of Native Advertising.”. – Mike Bush | Flack Me: 2016 Predictions from Flack Me.
He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.
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