Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn. LinkedIn is a primary recruitment tool. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Stephen Waddington

OCTOBER 8, 2018

Social networks such as LinkedIn are based on loose ties. Indeed an alternative approach to managing relationships on LinkedIn is restricting connections to only those people you know and work with on a regular basis. I’m happy to connect and engage with anyone on LinkedIn providing there’s a clear value exchange.

LinkedIn 104

LinkedIn Agriculture Energy Reputation 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. Sponsored posts, ads, and LinkedIn groups are available for companies to use.

Advertising 97

Advertising Advertising Social Media Reddit 97

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Imagine using LinkedIn InMail and actually getting responses back. And imagine if LinkedIn had Messenger’s UI – awesome! Here is the latest and greatest from Facebook: 1.

Facebook 218

Facebook Branding Brand Mobile 218

Prohibition

AUGUST 25, 2022

LinkedIn to streamline recruitment. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard. LinkedIn are also testing a new discover feed with more contextual info on job listings and updates for groups. The Ultimate Guide to Facebook Advertising.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. It takes experience.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 159

B2B Marketing Advertising Advertising 159

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Maximizing LinkedIn’s Professional Network LinkedIn stands out as the premier platform for speaker networking and lead generation.

Branding 78

Branding Brand LinkedIn Case Study 78

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. Customers began searching on LinkedIn to see who was in charge of the campaign, who was working at Shea Moisture, and who thought it would be a good idea to place an ad like this.

Advertising 295

Advertising Advertising Twitter Communications 295

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

Prohibition

AUGUST 29, 2024

This month we’ve seen more features to every advertising platform which all marketers should be aware of. While LinkedIn adds new newsletter boosting option to its offering. A new update will allow advertisers to sell Amazon products in TikTok , which will be available to buy in-platform. Here’s the latest!

LinkedIn 62

LinkedIn Advertising Advertising B2C 62

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

Advertising 62

Advertising Advertising Social Media B2C 62

Onclusive

AUGUST 10, 2018

Power of Voice is both universally applicable and far superior to the existing state of the art which includes press clip counts or media mentions and tortured vanity metrics like Impressions or Advertising Value Equivalents (AVE’s). This is what allowed advertisers, agencies, and media companies to collaborate and continually improve.

Communications 186

Communications Marketing System Measurement 186

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. With unique thematic channels, such as Dished, Mapped, and Urbanized, Daily Hive delivers top-tier information to its local audience and advertisers in Vancouver, Toronto, Calgary, Montreal, Edmonton, Seattle, and Portland.

Print 100

Print Marketing Instagram Newspapers 100

Cision

JULY 26, 2017

Social Targeting on LinkedIn. Perhaps one of the most alluring social targeting opportunities may be LinkedIn , the professional social network boasting the highest average income of any social network. Because of the professional data points unique to LinkedIn, the targeting options also differ slightly from Facebook, IG, and Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Flack's Revenge

DECEMBER 4, 2014

It covered dirty tricks of marketers and PR seekers, including the excerpt: But the rapid spread of such soft advertising indicates a bigger problem: news websites are putting their traffic before the authenticity of their content… Hmmm, traffic before authenticity? That slippery slope does not sound so foreign, does it?

Government 196

Government Viral Journalism LinkedIn 196

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Connect with him on LinkedIn. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content. This will allow advertisers to advertise job openings directly within the platform.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 172

Leadership B2B Study LinkedIn 172

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. LinkedIn : 56.4% The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook. Paid advertising. Online publications.

B2B 190

B2B Company Marketing SEO 190

Flack's Revenge

DECEMBER 12, 2018

And I’m sure they’re doing more advertising on Instagram as well. But yeah, I definitely look to build my brand more visually in addition to sort of this business persona I have on Twitter or on LinkedIn; a visual representation of my professional self and even personal self, primarily on Instagram. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Prowly

FEBRUARY 20, 2025

Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. For example, you can see that historically, your brand has had huge engagement on LinkedIn while X and Instagram have been very quiet.

Writing 104

Writing Communications How To Internal 104

Cision

JUNE 19, 2017

In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester). In fact, they are actively avoiding paid advertisement with the use of ad blockers. Connect with her on LinkedIn. An avid traveler, she blogs on JustAShortWalk.com.

Strategy 158

Strategy Marketing Media Consumer 158

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. That kind of engagement is always a good thing.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. For me, these courses help color in details I might have missed, get a different take on a subject where I have strong views, or get more familiar with a specific platform like AdWords.

Google 157

Google Course Survey YouTube 157

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. Here’s all the latest updates you need to know. Background generation – this will use AI in the same way as your copy but for your assets.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. The one thing you can rely on in Social Media is that there will be change.

Twitter 235

Twitter Customer Service Web Facebook 235