ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

B2B 159

B2B Marketing Advertising Advertising 159

Shift Communications

DECEMBER 16, 2014

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. Ritchie acknowledges the challenges marketing and communications professionals feel when incorporating earned media within their current paid and owned media campaigns.

Strategy 158

Strategy Marketing Media Consumer 158

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 190

B2B Company Marketing SEO 190

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 133

Advertising Advertising Real Estate Travel 133

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Boost positive reviews that target in-market buyers. Launching a new car model? Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

Prohibition

OCTOBER 7, 2022

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Cision

AUGUST 29, 2016

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How useful is this to communications and marketing pros?

Facebook 218

Facebook Branding Brand Mobile 218

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? And LinkedIn is a powerhouse for B2B lead generation and recruiting. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. Customers began searching on LinkedIn to see who was in charge of the campaign, who was working at Shea Moisture, and who thought it would be a good idea to place an ad like this.

Advertising 295

Advertising Advertising Twitter Communications 295

Prohibition

AUGUST 25, 2022

This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! LinkedIn to streamline recruitment. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. We just have to.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Konnect Agency

FEBRUARY 27, 2025

A strong brand message is essential for any successful marketing strategy. A well-defined target market ensures your marketing efforts are focused and effective, allowing you to craft messages that resonate with the right people through the right channels. Begin by defining your unique value proposition.

Marketing 52

Marketing Storytelling Local Measurement 52

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Maximizing LinkedIn’s Professional Network LinkedIn stands out as the premier platform for speaker networking and lead generation.

Branding 78

Branding Brand LinkedIn Case Study 78

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. LinkedIn is the most trusted social network and has a few advantages over platform peers. ICYMI : LinkedIn enhanced its LinkedIn Event/Live experience with event ads and rolled out Business Manager.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Social Targeting on LinkedIn. It is also the biggest social network that skews male.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Branding Brand Marketing 177

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. see below). Scaleability.

Marketing 120

Marketing Advertising Advertising Measurement 120

Flack's Revenge

DECEMBER 4, 2014

Despite the heavy (and humorless) hand, if you think the state of media there leaves no room for PR stunts, viral marketing, and click bait, guess again. Carmen Ren a PR rock star who just completed her internship here , shared this article. That slippery slope does not sound so foreign, does it? PR PR Tech China tech PR'

Government 196

Government Viral Journalism LinkedIn 196

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. If you mostly deal with other businesses, you’re probably better served on LinkedIn than you are on Snapchat. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. Facebook definitely skews towards advertising.

Social Media 149

Social Media Marketing Media Facebook 149