Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Connect with him on LinkedIn. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Prohibition

OCTOBER 7, 2022

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Maximizing LinkedIn’s Professional Network LinkedIn stands out as the premier platform for speaker networking and lead generation.

Branding 78

Branding Brand LinkedIn Case Study 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Branding 104

Branding Brand How To Engineering 104

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).

Strategy 244

Strategy How To Media Measurement 244

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Advertising Advertising Agency 182

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. When you do, or if you are already, you should take a measure of pride in knowing that, according to the survey above, just one out of every hundred comms professionals are doing the same. * * * >> Looking for help with marketing and comms?

Google 157

Google Course Survey YouTube 157

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Prohibition

AUGUST 29, 2024

This month we’ve seen more features to every advertising platform which all marketers should be aware of. While LinkedIn adds new newsletter boosting option to its offering. A new update will allow advertisers to sell Amazon products in TikTok , which will be available to buy in-platform. Here’s the latest!

LinkedIn 62

LinkedIn Advertising Advertising B2C 62

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising LinkedIn Data 150

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

Konnect Agency

FEBRUARY 27, 2025

Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? Establishing clear, measurable marketing objectives using the SMART frameworkSpecific, Measurable, Achievable, Relevant, and Time-boundensures your goals are well-defined and actionable.

Marketing 52

Marketing Storytelling Local Measurement 52

Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events? LinkedIn Stories.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Paid Media and Advertising Statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Cision

APRIL 18, 2017

Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. Few journalists will agree to give you a link to a sales page. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. She is a sought-after speaker and author of How to Measure Social Media. Instead, we are seeing a shift of social networks becoming an extension of advertising networks.

Social Media 120

Social Media Advertising Advertising Healthcare 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. How do you manage multiple recommenders across social platforms as diverse as LinkedIn and SnapChat? And how does a brand afford the fees and measurement costs associated with a broad international campaign?

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user.

Social Media 120

Social Media Facebook Twitter Print 120

Communications Conversations

DECEMBER 9, 2021

Advertising has taken over. Let’s take a look at McDonald’s on LinkedIn. Facebook posts would have hundreds of comments with active conversations happening in the threads. Engagements were the focus–no question. But since then, much has changed. Brands focused on using social to sell. Huge company, right?

Twitter 169

Twitter Social Media Employee Trends 169

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. ” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. The PR Measurement Course could give you that extra edge on your resume. User Interface Design.

Study 100

Study Analytics Software Data 100

Cision

MAY 4, 2015

Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

SEPTEMBER 28, 2022

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. That’s a pretty generous measure too. I’m not here to bash advertising or LinkedIn. will click it.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Measure and benchmark the results of your campaign based on your goal. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

OCTOBER 13, 2014

. * How to distribute your content (in particular, don’t forget newer platforms like LinkedIn publishing). * How to amplify your content (don’t forget, Facebook is really just an advertising platform now–but, generally, a very effective and targeted advertising platform–use it as such). *

Strategy 120

Strategy How To Guidelines Advertising 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. This is a spank-worthy practice.

Wireless 150

Wireless Analytics Advertising Advertising 150

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Polaris

SEPTEMBER 18, 2015

We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results. This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus.

Instagram 100

Instagram Measurement Twitter Customer Service 100