Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Branding Brand 120

PR for Anyone

SEPTEMBER 1, 2021

I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.

Pitching 130

Pitching System Google Local 130

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact? It’s the news equivalent of clickbait.

Local 100

Local Journalism Infographics Social Media 100

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Transit advertising, especially near campsites or outdoor gear stores, can also be beneficial.

Strategy 78

Strategy Branding Brand Travel 78

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 115) “Advertising.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 154

Employee Print Writing Survey 154

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 80

Radio Media Newspapers Sports 80

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. My views were a little progressive for the rural Minnesota area where I grew up, so I received my first death threat when I was about 16.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. B&T online “focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield”. Media Week. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Maxim Behar

APRIL 27, 2021

In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field. The current practice emphatically shows that over the last 20 years the image of our country was based on two uncertain and quite fragile pillars – TV advertising campaigns and the so called ‘’road shows’’.

Government 52

Government Tourism Advertising Advertising 52

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

FEBRUARY 5, 2016

I’ve had tons of local outreach through Twitter lately too. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. Also worth mentioning are sites like foodgawker or TasteSpotting.

Pitching 120

Pitching Instagram Viral Facebook 120

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. DMA markets, climaxed by coverage on ABC-TV’s “Good Morning America” and online mentions by People magazine and the New York Times. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. What’s driven the convergence of PR + marketing + advertising? Meet people where they are. She also believes that one of the best ways to reach rural Americans is in their community. Social media.

Social Media 119

Social Media Conference Media Corporate 119

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 30, 2016

Community college newsletters or magazines. Broadcast: Increased Collaboration Between Campus and Local Media. It covers local news stories stretching across 55 counties in 4 states, in addition to content for students. The college newspaper. The university radio or TV station. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Communications Conversations

NOVEMBER 18, 2019

I picked one up at my local REI recently–it cost me $4.95 (Dear REI: Why aren’t these free for members?). And, it was hardly the only piece in the magazine that intrigued me. But, in the end, they are, essentially, advertisements. Subtle advertisements. But, advertisements, nonetheless.

Journalism 74

Journalism Branding Brand Advertising 74

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. Beyond that, get to know your local media outlets. Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

Writing 82

Writing Company How To Apparel 82

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

PR Fuel

MAY 12, 2019

A good PR pro takes that great content and then shares it with traditional news agencies, industry trade magazines, and other publications. In creating a hybrid approach between content marketing and PR, companies see a bigger return on their advertising dollars. So how can content marketers embrace PR? Timeliness. Press Releases.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Target Audience. Opportunity to Attract Investors.

Writing 66

Writing SEO Local Advertising 66

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. They host birthdays, open play and other events.

Energy 120

Energy Viral Storytelling Community 120

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. It’s harder and harder for local papers to survive in today’s media climate. Brands as media – silly marketer. The other half got it. Test And Learn.

Branding 52

Branding Brand Media Local 52

Ethical Voices

MARCH 10, 2025

I’ve worked in a lot of agencies where clients get placed in Business Insider or even a local newspaper and they’re like, I want to read it. If you really want to be in Forbes or whatever, you need to start buying the magazine because if you really care that deeply, you should also be reading it.

Ethics 46

Ethics How To Newspapers Agency 46

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is.

Media 49

Media Local Insurance Insurance 49

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 72

Meeting Automotive Engineering Journalism 72

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials. Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice.

Radio 40

Radio Newspapers Advertising Advertising 40

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

MAY 17, 2021

By late 1979 I’d secured a position as managing editor of a Chilton magazine called Fleet Specialist , which dealt with truck sales and aftermarket parts and service, and that was my start in truck trade magazines. PR people need to read your magazine before submitting something your readers won’t care about.

Meeting 65

Meeting Automotive Engineering Media 65

Landis PR

JUNE 24, 2024

Local PR professionals had the opportunity to engage with a distinguished panel of automotive journalists, gaining insights into the evolving landscape of automotive media and the specific needs of industry reporters. Trust between PR people and journalists is key , so make sure you’re offering real insight, not just an advertisement!

Automotive 52

Automotive Media Pitching Local 52

Mora Communications

NOVEMBER 28, 2017

From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. I don’t know one editor or producer who likes a hard sell. Before telling your story, do your homework.

Pitching 40

Pitching Newspapers Meeting Journalism 40