Advertising Local Media Training 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
ImPRessions - Crenshaw Communications
JULY 13, 2022
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Consider The Impact on Local Communities.
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Bianchi Biz Blog
DECEMBER 5, 2024
The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
ImPRessions - Crenshaw Communications
JUNE 7, 2019
Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Heads down – This phrase does not refer to low self-esteem.
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?
PRSay
DECEMBER 12, 2018
This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising.
PR for Anyone
SEPTEMBER 1, 2021
There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. What predictions are you making for your industry for that year?
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