5W PR

APRIL 12, 2025

Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents. Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising. times higher than industry averages.

Trends 78

Trends Strategy Publicity System 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

5W PR

DECEMBER 25, 2024

Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Consider building long-term partnerships with key influencers.

Industry 78

Industry Guidelines Marketing Creativity 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Most of the social media platforms have courses you can take on their advertising products. Indeed, video is getting more important.

Google 157

Google Course Survey YouTube 157

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 190

Communications Journalism Advertising Advertising 190

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it.

Publicity 130

Publicity YouTube Advertising Advertising 130

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Branding Brand 78

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. A young guy like Logan Paul became famous for recording videos of himself doing splits around the world. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 166

Financial Video Consumer Data 166

PRSay

OCTOBER 17, 2022

To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. The video ends with Robertson’s face distorted by a TikTok filter to appear like an angry hobgoblin. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! election2022 #floridacheck #elections #pov ?

Communications 186

Communications Video Social Media Facebook 186

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

PR for Anyone

SEPTEMBER 1, 2021

Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. I know of no better way to do this without paying for advertising. It made sense to me at the time, December is right after November. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 9, 2016

Remember, this isn’t advertising. If you really want to stand out, include relevant video in your pitch and subject line. Just adding the word “video” in a subject line bumps up open rates. Not only is video more engaging, but it continues to grow in popularity. Well I have news for you: it’s not. This is media relations.

Pitching 120

Pitching How To Construction Brand 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Media trust was more than twice the level for social networks, video platforms, or messaging services when it came to information about COVID-19. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Their intent is to show photos and videos to develop stronger relationships with both current and potential clients. . COMMUNITY BUILDING. USP SHOWCASE. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I gave a bunch of examples in the video above (and the transcript below). Watch this week’s PR Tip here. What advice can you give to either students or their parents. Transcript.

Pitching 130

Pitching Media Insurance Insurance 130

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company.

Marketing 88

Marketing Advertising Advertising Viral 88

Cision

DECEMBER 29, 2017

An amazing photo or video – it entices people to participate. Use your company’s brand name for local targeting. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Cision

MARCH 31, 2015

” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences.

Facebook 120

Facebook Social Media Mobile Local 120

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. There is also the old chicken vs. egg problem – how do you interest advertisers until the site has reached critical mass? This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. The videos were easily the brand’s biggest pieces of content in the last month. But ultimately, that’s not what captured the most attention.

Branding 78

Branding Brand Retail Viral 78