Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm. Local real estate developer. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Reputation Us

FEBRUARY 7, 2023

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communicating to your staff is just as important as spending money on advertising for customers and the public. So how do you strategically allocate your “Cs?”

Communications 97

Communications Real Estate Reputation Internal 97

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. But, I’m determined to give it a shot–and expand my circle just a little bit wider, and outside the marketing realm. Local real estate developer. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Victorious PR

DECEMBER 8, 2022

Cryptocurrencies are ever-growing as the market continues to expand rapidly. In fact, the market is predicted to surpass $6 trillion by 2025. Some tend to go it alone and may lean towards traditional advertising. PR has a much more targeted strategy than advertising to help your company become heard. Get the word out.

Real Estate 52

Real Estate Education Advertising Advertising 52

Victorious PR

JANUARY 13, 2023

Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. What other marketing strategy can you say that about?

Real Estate 52

Real Estate Publicity Television Radio 52

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. The same goes for weasel-words “market-leading” and “leading-edge.”

Real Estate 225

Real Estate Software Leadership Advertising 225

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away? How Soon is Now? But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We work with startups, entrepreneurs, real estate professionals, cryptocurrency projects, and more. Entering just our third year of business, Victorious PR continues to shine for its clients.

Agency 52

Agency Real Estate Employee Ethics 52

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 84

Trends Marketing Real Estate Public Affairs 84

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. CEO Yotam Benattia said that most digital marketing systems are passive. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Cision

MAY 17, 2016

How did you get your start in advertising and communication? My first job was as an art director at a direct marketing firm, and ever since that time, I’ve had the good fortune to work with truly great industry talent. How do you envision the future of marketing communication? Luck favors the prepared. From my spaceship….

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

OCTOBER 14, 2014

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. Marketers Mindlessly Chasing Cool. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Can’t work.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Victorious PR

FEBRUARY 6, 2023

One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. There are so many ads flooding the market that people no longer trust them alone. Market influence. Not to mention, those fleeting ads are a dime a dozen and very costly.

Real Estate 52

Real Estate Small Business Local Reputation 52

Victorious PR

FEBRUARY 4, 2023

Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust. Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Expect social and market insights to have a greater impact in the coming year as options advance, and the industry finds new ways to apply it to fine-tune programming.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

Strategy 52

Strategy Real Estate Case Study System 52

Cision

JULY 19, 2016

The world has gotten smaller with technology, so reaching far-off markets is much easier today. We also have partnerships with 136 real estate associations or organizations throughout the world. But the basics remain the same. You need to determine your objectives and identify your audience, for example. Rapid Fire Round.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. When I went to school, you were in advertising or you were in PR, never the twain shall meet.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. So do not waste valuable real estate telling folks you have computer skills.

Real Estate 129

Real Estate Education Fashion Interviews 129

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I think, I came up in SEO in my career, I’ve worked at Red Ventures in the early days of RV got really entrenched into the digital marketing and SEO world. Building and marketing those sites to generate leads.

SEO 62

SEO Study Brand Branding 62

Ethical Voices

JULY 25, 2022

And there weren’t many public relations specialists in my market. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. It could drive the market. Many years later I started my own PR firm.

Ethics 82

Ethics Training Real Estate Agency 82

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 4) How does the vertical market that you are in, legal, impact your role in PR? Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webbiquity.

Media Relations 67

Media Relations Media Insurance Insurance 67

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it? Evaluation.

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48