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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

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Helsinki, Finland – Growth Path Ahead

Landis PR

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Sparring and training must be done carefully and in advance. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

It’s also very important to tap and train media spokespeople at the beginning of an engagement. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. television networks have created in 30 years.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers.

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. This is why you need to start socially listening. We pitch the media. We write video scripts.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.