Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What do they want you to read? Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. How else will marketing and PR be affected?

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc.

B2B 295

B2B Industry Company Case Study 295

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. They’re in sync with other marketing and comms programs. It all works in concert.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. As a society, we’ve moved away from letting advertising dictate our desires.

Marketing 120

Marketing How To Employee Advertising 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Even if your entry to the market isn’t the newest or doesn’t have the most bells and whistles, a compelling back story helps quite a bit. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Analytics Strategy 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip! Not sure how to start this?

Facebook 181

Facebook Community Advertising Advertising 181

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. But it can and continues to rise.

B2B 117

B2B Consumer Marketing Survey 117

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. Augmenting a sales and marketing effort. A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts.

Print 120

Print Advertising Advertising Survey 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. If you are entering a new market, for example, it would be wise to focus on awareness. Share relevant results with other departments like customer service and marketing where you can. Click here for a free white paper that shows you how!

Measurement 120

Measurement Customer Service Data Education 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency International Internal Pitching 192

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases. Want to create standout content?

Content Marketing 120

Content Marketing Corporate Social Media International 120

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. Get it now!

Video 120

Video YouTube Mobile Advertising 120

Cision

FEBRUARY 25, 2016

Yet, only 37 percent of marketers say they have a documented content marketing strategy. These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. Today’s constant flow of content is creating a problem for Fortune 500 companies.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Communications Conversations

OCTOBER 13, 2014

Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. ” To try “real time marketing” (although, to be clear, I have never recommended going down the RTM road to a client). Suddenly, clients wanted to give real-time marketing a try. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. For a real dash of schadenfreude, check out these examples of what not to do. Brand perception audits. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! There’s no single marketing or PR tool that will make you rich overnight. Use this list as your guide to what you should expect with press release distribution.

Writing 120

Writing Social Media Tools Advertising 120

Cision

SEPTEMBER 15, 2015

“Contrary to everything you are taught as marketers, don’t tell the story. Click here for a free white paper filled with Periscope and Meerkat best practices! To Voltz, it was clear that this was not some sort of faked stunt – this was really something that happened at someone’s wedding. Be Unforgettable.

Viral 120

Viral Video YouTube Examples 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 152

Government Survey Ethics Media 152

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Featured Trends Content Marketing'

Media 120

Media Content Marketing Infographics Fashion 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? So how can you set your brand apart?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85