ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. This is a spank-worthy practice.

Wireless 150

Wireless Analytics Advertising Advertising 150

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

JUNE 28, 2017

Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders. CEO Yotam Benattia said that most digital marketing systems are passive. Focuus shows campaign KPIs in real time. This helps you adjust course and boost results.

Real Estate 120

Real Estate Wireless Mobile Enterprise 120

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 90

Industry Marketing Enterprise Mobile 90

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

HMA Public Relations

MAY 1, 2020

Today, we're taking a closer look at the ways organizations have changed their messaging to align with COVID-19 marketing measures. The post COVID-19 Marketing appeared first on HMA Public Relations. It's #FunFactFriday! Click the link to read!

Marketing 54

Marketing Measurement Publicity Wireless 54