Advertising Media Training Study 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
ImPRessions - Crenshaw Communications
MAY 8, 2017
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes.
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Stuart Bruce
JUNE 24, 2014
Likewise if I was recruiting a media relations manager as part of my PR team I might consider a former journalist, who I probably wouldn’t consider for a broader PR role. But once recruited I’d still want them to undertake formal continuous professional development and study for professional PR qualifications such as the CIPR diploma.
ImPRessions - Crenshaw Communications
MARCH 13, 2018
As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. It’s not just press releases and media training. Speed Kills.
ImPRessions - Crenshaw Communications
MARCH 8, 2016
Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Before the pitch, it’s a good idea to listen to a few episodes, study the website and all social platforms and find ways to engage.
ImPRessions - Crenshaw Communications
JUNE 7, 2019
Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.
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