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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 The system works!

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. For more on media training and brand messaging, check out this post.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

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Public Relations in Marketing

PR for Anyone

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. The system works! PR FOR ANYONE.

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Land Stories

PR for Anyone

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. There are no excuses not to pitch the media and not to get massive visibility for your business. The system works!

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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. The system works! What does all this have to do with an editorial calendar?

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The system works! PR FOR ANYONE. Anyone can get publicity!

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