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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity 130
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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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How to Develop Good Social Listening Techniques

PR for Anyone

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch the media. This is why you need to start socially listening. We film videos.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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