ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

APRIL 13, 2018

After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. But for an occasion like a meeting with Congress, overpreparation beats the opposite. It also raised an interesting question about his right to – well, privacy.)

Privacy 159

Privacy Facebook Construction Policies 159

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. In particular, expect to see more smaller affinity networks that meet both virtually and physically.

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. Launch content that adds value and advances knowledge, that meets the needs of your targeted audience.

Content Marketing 149

Content Marketing Privacy Government Web 149

Prohibition

SEPTEMBER 17, 2024

These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Starting this week, ‘teen accounts’ will be introduced across the UK, Canada and Australia.

Social Media 62

Social Media Privacy YouTube Media 62

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Advertising revenue will follow where it hasn’t already. Fashion and design Fashion meets personal protection equipment (PPE). PPE is key to living with the virus.

Tourism 118

Tourism Fashion Retail Travel 118

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Unlike Facebook and Google, Amazon captures every area of a purchase including search advertising, sale and fulfilment.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties. All things to all people. “We We now do everything for all stakeholders.

Communications 149

Communications Crisis Internal International 149

Prohibition

OCTOBER 30, 2024

Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads. In response to privacy concerns raised, Meta has disclosed that all facial data gathered in this process will be immediately deleted.

Reddit 62

Reddit Social Media Film Media 62

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe. Just like that, the ad increased sales by 10 percent.

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

MARCH 16, 2021

The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. As a result of this massive privacy invasion. Jumping on this hope, Ryanair came up with the “Jab and Go” campaign in January to highlight the launch of a new range of cheap fares.

Instagram 62

Instagram Government Airlines B2C 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Meet and greet! We do this through a meet-and-greet pitch. The executive addition doesn’t even have to be that recent and even if it was covered by the news, a meet-and-greet will often be welcome. . Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. .

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. Luciana Lima , Head of PR, Reserve Parks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

MAY 21, 2019

BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency. Since PR has traditionally focused on earned media. What drove the interest in paid media?

B2B 91

B2B Social Media Company Marketing 91

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 98

Ethics Privacy Radio Sports 98

5W PR

OCTOBER 11, 2019

The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Does this spell death for the advertising industry? Hardly not.

Privacy 84

Privacy Marketing Consumer Analytics 84

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. When Matt Cutts was doing his video series, I used to joke that his words were parsed up like a transcript from the last Fed meeting on interest rates. I believed the hype.

Google 76

Google Privacy YouTube Data 76

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Ethical Voices

NOVEMBER 21, 2022

We meet once a week for three hours. Privacy, Crisis and Big Data . When is talking about ethics advertising? As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. No Changemakers when it comes to DEI.

Ethics 74

Ethics Sports Employee Privacy 74

5W PR

MARCH 24, 2025

Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. This includes developing response strategies for data breaches, regulatory changes, and privacy concerns.

Industry 78

Industry Privacy Case Study Leadership 78

Prohibition

MARCH 13, 2025

The platform will now conduct manual assessments of content that has been flagged as having ‘limited or no ads’ to determine whether it meets advertiser guidelines. A green rating means the video is fully approved for advertising. Once reviewed, videos will receive one of three ratings.

YouTube 62

YouTube Social Media Guidelines Media 62

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. It leads to a lot of meetings – and very little action. 8) Creativity over productivity.

Social Media 116

Social Media Marketing Media Creativity 116