Agility PR Solutions

SEPTEMBER 21, 2023

So, you’ve finished development on your new mobile app. million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions. Congratulations! Now you need to find a way to market it. Yet with 3.4

Mobile 110

Mobile Marketing Advertising Advertising 110

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. For example, if you start a secret conversation from your mobile device and a friend receives on a mobile device conversation only exists between the two devices. Probably not super useful.

Facebook 218

Facebook Branding Brand Mobile 218

5W PR

APRIL 12, 2025

Six Flags White Water in Georgia introduced an AR-enabled mobile app that allows visitors to preview attractions through their smartphones. Mobile apps with integrated payment systems have shown significant impact on guest spending patterns. Mobile app data provides valuable insights into guest behavior and preferences.

Trends 78

Trends Strategy Publicity System 78

Agility PR Solutions

SEPTEMBER 22, 2022

The data also reveal how attitudes towards advertising and monetization have evolved, as well as […]. The post 3 in 4 consumers use mobile ads to discover new apps—what marketers need to know appeared first on Agility PR Solutions.

Mobile 117

Mobile Consumer Marketing Advertising 117

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands.

Infographics 266

Infographics Branding Brand Video 266

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

ImPRessions - Crenshaw Communications

JULY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile. Read more about the winners here in Adweek: [link].

Mobile 177

Mobile Media Advertising Advertising 177

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Mobile 120

Mobile Community Blogging Publicity 120

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. We helped devise just such a strategy for a German mobile navigation company. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. It not only leads to speed of execution for clients, but it promotes staff mobility. For a creative services firm – like ad, PR or marketing agencies – differentiation is key.

Agency 351

Agency Creativity Corporate Internal 351

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. We target our consumers with historically unimaginable precision. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Cision

JULY 5, 2016

Pay the man (“Pay” = buy advertising, “the man” = Facebook). Most businesses who use Facebook to communicate with audiences already promote posts or explicitly advertise on Facebook. At extreme scales (hyper-local and large-scale), Facebook’s organic reach may have had an impact on sales or awareness.

Facebook 216

Facebook Advertising Advertising Mobile 216

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 30, 2024

Make it simple for users to share their experiences on social media by providing easy-to-use sharing buttons on the business website and mobile app. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. This makes it easier to discover and curate UGC.

Travel 78

Travel Marketing Privacy Community 78

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Advertising Week NY, September 23-26, New York. AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. Mobile World Congress LA, October 22-24, Los Angeles. Deadline is May 1.

Conference 173

Conference Sports Leadership Policies 173

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. For agency staff, independence can mean greater mobility and responsibility. As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Consider paid advertising to reach a wider audience and target specific demographics. Leveraging Digital Marketing In today’s digital age, a robust online presence is crucial.

How To 78

How To Marketing Hotels Local 78

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Branding Brand 74

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Implementation Tip! Not sure how to start this? In Summary….

Facebook 181

Facebook Community Advertising Advertising 181

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1

Energy 190

Energy Mobile Community Measurement 190

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). And it’s not just about Facebook or even social media. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising. So how can you stay on the cutting edge of the news industry? Multimedia.

Trends 120

Trends Mobile Media Print 120

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

FEBRUARY 24, 2015

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction.

Mobile 60

Mobile Study Survey Marketing 60

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 74

Mobile Technology Automotive Trade Shows 74

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. .

Company 213

Company Case Study Airlines Study 213

Cision

MAY 19, 2015

Mobile Apps. Mobile apps make life more convenient and more fun. How to Succeed With Mobile Apps: Serve your audience. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Native Advertising. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161