Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

Cision

MARCH 3, 2016

First and obviously, newspapers are still struggling with advertising dollars, yet some bloggers are being weeded out as not as influential. My favorite mobile app is…Weather Puppy. What’s the biggest challenge that PR professionals will face in the next five years? The Chicago weather isn’t great.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Bianchi Biz Blog

JUNE 20, 2024

Magazines and newspapers operate on strict production schedules, and web outlets need to move fast to stay competitive. Earned media is not advertisement nor should it read like one. Nothing irks reporters more than committing to write a story and not having the insight, information or images they need.

Automotive 87

Automotive Newspapers Policies Mobile 87

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. but “ How should I reach young adults?”.

Radio 69

Radio Newspapers Print Media 69

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

Automotive 84

Automotive Report Meeting Radio 84

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Facebook 52

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Its purpose is not to advertise a product even though that would be a great byproduct. In any case, you should avoid ‘fluffy language’ in the main body. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 72

Meeting Automotive Engineering Journalism 72

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom?

Wireless 102

Wireless Radio Storytelling Airlines 102

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Facebook 40

Beyond PR

FEBRUARY 13, 2018

In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Total internet and mobile phone usage are similar for African Americans compared with other groups. The traditional media remains highly relevant in reaching African Americans.

Television 72

Television Education Groups Community 72

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. I found their mobile app impressive. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. It is however a high quality newscast delivered in audio over a mobile phone. Here’s the link for the program on iTunes.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? We recommend that our clients advertise on at least one of their social channels to their target market. If you're new to content marketing, read " How To Get Started with Content Marketing " now. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

NewsWhip

APRIL 28, 2021

So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. Are they on mobile? In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. What attributes do they have?

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. At the same time, it carries corresponding risks, just like social media did, like newspapers, books, radios, and televisions did in the past. 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. A reset on advertising spend. My own predictions are listed at the very bottom.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Anchor text links in press releases too are another example.

Web 60

Web Google Mobile B2B 60

PR in High Definition

MAY 31, 2016

We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread. The mobile app is out and it’s very polished.

Journalism 48

Journalism Print Newspapers Advertising 48

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." What ensued was the creation of a 53-foot-long Mobile Mooseum. than you might think to curate and share electronically.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Three decades on I’m less positive. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others. Companies have scaled back their advertising. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

SEPTEMBER 3, 2014

Virgin Mobile (most people crammed into a Mini Cooper), POM Wonderful juice (longest airborne inflatable beach ball relay). Nissan (largest indoor illuminated advertising billboard). Priceline Pharmacy (world’s longest chain of selfies). Italy’s Piazzagrande (world’s largest tiramisu).

Viral 88

Viral Marketing Guidelines Local 88

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Just this week, a small newspaper in Georgia exposed a plan by a political operative to shutter seven of nine polling locations in predominantly African-American districts just as the state’s first African-American woman is running for governor. Civil (@Join_Civil) August 24, 2018.

Journalism 38

Journalism Newspapers Media Print 38