Advertising Pharmaceuticals Television 
Stern + Associates
FEBRUARY 17, 2014
This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.
Bianchi Biz Blog
DECEMBER 5, 2024
Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
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Mindful Marketing
FEBRUARY 14, 2021
Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.
PR Conversations
OCTOBER 27, 2023
So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.
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