Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. It is often touted as a race-, gender-, and otherwise bias-free solution to making decisions and/or performing marketing tasks in an objective manner.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113