PRSay

MAY 8, 2020

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. The advertising landscape may never be the same. That strategy won’t do much to advance your cause and make new friends.

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Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. In late 2015, Microsoft rolled out Skype Translator.

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ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Instead, boil it down to three simple steps.

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ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. I really enjoyed your coverage of the nationals last month. That accident was crazy!

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Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. Schedule Skype or video calls periodically to add a more personalized touch. Target with content.

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PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Billboards + Geofencing – Geofencing is a digital ad technique within a small geographical area, usually a five-mile radius or so.

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