ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Cision

NOVEMBER 11, 2016

Of course, all the images in the world will only get noticed if your pitches are strong. The best pitches leverage seasonal time periods that media always cover or jump on a hot news story to which your product has relevance. What are the main components of a successful PR strategy? This is already happening more and more.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. In general, a thought leadership piece is not an advertisement. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Journalists find press releases useful as part of pitches and they start to write about you. Click here for a free white paper that shows how! I always say that all these channels are breadcrumbs that lead back to your site.

Writing 120

Writing Social Media Tools Advertising 120

Cision

APRIL 2, 2015

Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 75

B2B Marketing Advertising Advertising 75

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Here are four tips to consider when researching and pitching journalists. In fact, the opposite is true – they suffer from an overload of pitches.

Media 77

Media Pitching Resources Media Relations 77

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Get our free “Outside-The-Box Content for PR” white paper now!

Mobile 120

Mobile Community Blogging Publicity 120

Shift Communications

OCTOBER 15, 2015

Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? Think about the content/funnel relationship. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Get granular with tracking.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Get our white paper today! Measure what’s important (not everything is).

Resources 120

Resources Measurement Technology Examples 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JUNE 22, 2021

As the name suggests, the company creates an array of tools – landing pages and automated email drip campaigns – aimed at facilitating conversions, whether that’s white paper downloads, or email subscribers in this case. The brand name is familiar, I see them around in some marketing circles, so I took a closer look.

Google 112

Google Tools Analytics Blogging 112

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Rent-to-own strategy. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. The point is to create trust and demonstrate expertise.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Beyond PR

AUGUST 9, 2016

Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. Quick tip: Don’t bury your call to action.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. Don’t look at this as a problem, though.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. “As

Marketing 72

Marketing Survey Study B2B 72

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 116

Survey Journalism Study Pitching 116

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48