NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. Award entries are about results.” Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. That there’s a way to understand this digital landscape and what and how things go viral , in order to make this landscape more predictable and, therefore, leave you less vulnerable?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. It was a seamless transition to promoting beauty products and soft drinks in the buoyant post-WWII environment.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Take the politics out of it,” she said.

Social Media 120

Social Media Conference Media Corporate 120

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. More important than word choice may be the emotions around the content that you present to your publics.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue.

Instagram 120

Instagram LinkedIn Facebook Advertising 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

FEBRUARY 21, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Social is branding, but unlike traditional advertising—it’s more human. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 30, 2016

Meeting them for coffee, sending them personalized notes, inviting them to interesting events where key people will be present and providing them with valuable information. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement.

Instagram 63

Instagram Marketing Viral Airlines 63

PRSay

FEBRUARY 27, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 74

Sports Communications Viral Fashion 74

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger.

Marketing 65

Marketing Conference Advertising Advertising 65

Waxing UnLyrical

OCTOBER 17, 2011

There was strong appetite from the business to incorporate social media in the execution of the campaign, and this presented our team with the opportunity to become involved and contribute to the campaign’s success. From your perspective, which part of the campaign was most challenging to prepare and execute?

Publicity 93

Publicity Banking YouTube Social Media 93

Mark My Words

SEPTEMBER 20, 2019

Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion. The headline is everything, it is the cash cow. Secondly, there is something more nebulous and distant. Like an angry drumbeat across the news agenda.

Sports 60

Sports Viral Fashion Engineering 60

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

DECEMBER 30, 2024

Later in this post, I will present several examples of reactive PR. which went insanely viral, and has just under one thousand linking root domains today. This garnered a lot of press and eventually landed several advertising awards for the agency behind it, Rethink. But this may change depending on who you speak to.

Pitching 62

Pitching Trends Google Data 62

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

Beyond PR

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Too often, marketers present metrics that look good instead of metrics that matter. Owned media is easy to report on, you own the channels and that data should easily be available to you. Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Agency 78

NewsWhip

MAY 12, 2021

So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that. It’s a very creative, cool place to be a part of.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. It’s a small sample, but given the paucity of data in area, it merits a look.

Survey 60

Survey System Small Business Trends 60

PR in High Definition

SEPTEMBER 24, 2019

A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. While occasionally a video is useful support content for news, the primary reasoning I can see for loading every page with a video is to increase advertising revenue. News been framed!

Media 54

Media Newspapers Journalism Video 54

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Publicity 52

Publicity Brand Branding Training 52