Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. Buy reprints and hand them out at a trade show.

Media 100

Media Advertising Advertising Print 100

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? If you’re aiming to attract advertisers, it might be your super-engaged audience. Pick the Other Details.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 4) Share the content on social media (organic).

Media 98

Media B2B Groups Conference 98

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. Team up with other consultants to expand outside of your local area.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48