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Doctor Spin
DECEMBER 21, 2023
Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card. In Wikipedia. In Wikipedia.
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Now imagine that world, but in software.
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Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.
Bad Pitch Blog
JANUARY 27, 2010
Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). But there’s a word in ‘10 that is used even more incorrectly—and often—in both journalism and advertising that it must be dropped. That’s what I call an ego-buster. See me shrug.)
Mark My Words
DECEMBER 29, 2015
It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. Despite the distances smashed and gongs awarded Farah was tainted; even his Wikipedia had a new section on doping and investigations. A PR success?
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