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Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Our notions of privacy and confidentiality will be challenged.
We need local, decentralised responses to arts, culture, education and transport. Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Advertising revenue will follow where it hasn’t already.
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #8
Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. I am a tech and innovation reporter at Automotive News.
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