Advertising, Product Launch and Retail

Marketing Strategies to Boost Consumer Packaged Goods Product Launches

5W PR

OCTOBER 15, 2024

Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships.

Product Launch

Product Launch Consumer Strategy Marketing

Maximizing PR Impact During Peak Toy Season

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail

Retail Storytelling Pinterest Product Launch

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail

Retail Marketing Analytics Social Media

The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail

Retail Marketing Measurement Product Launch

Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail

Retail Marketing Advertising Advertising

PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Our #BlackFriday deals are here! Get gifting!

Examples

Examples Retail Energy Product Launch

What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Brand

Brand Branding How To Measurement

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media.

Survey

Survey Marketing Product Launch Construction

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

MARCH 28, 2017

This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Identify the “core measures.”

Measurement

Measurement Study Data Agency

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media

Social Media Product Launch Instagram Media

What is Reactive PR and How Does it Differ from Proactive PR?

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. This garnered a lot of press and eventually landed several advertising awards for the agency behind it, Rethink. What is Proactive PR? Proactive PR is any planned PR story.

Pitching

Pitching Trends Google Data

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency

Agency Healthcare Insurance Insurance

Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. Remind your prospective customers about your product or service and how it will benefit them to drive increased curiosity and awareness.

Consumer

Consumer Marketing Social Media Instagram

The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? Now it’s all regulated. PR is involved.

Ethics

Ethics Product Launch Corporate Consumer

Public Relations Today

Marketing Strategies to Boost Consumer Packaged Goods Product Launches

Maximizing PR Impact During Peak Toy Season

Trending Sources

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Influencer Marketing and Online Retail PR: The Sales to Success

PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

What is Brand Recognition and How to Improve It? 2025 Guide

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Make PR Measurement A Priority

How Target’s #lillyfortarget launch was a huge social media (and business) win

What is Reactive PR and How Does it Differ from Proactive PR?

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

The Ethical Implications of Blurred Lines – Cheryll Forsatz

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