Advertising Product Launch Storytelling 
5W PR
MARCH 19, 2025
While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons.
B2B PR Sense
JANUARY 5, 2018
When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Product launch. Handpicked Related Content. Crisis management.
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Prowly
FEBRUARY 18, 2025
Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. Even two decades later, the main takeaway is the story and the brand, not Dove's products being great.
PRSay
SEPTEMBER 17, 2019
In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.
Prowly
FEBRUARY 3, 2025
They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.
Communications Conversations
APRIL 8, 2015
The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.
Cision
MARCH 30, 2016
Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Longer Videos.
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