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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

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Brand Visibility: What It Is and How to Increase It

Prowly

Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand. It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. And once you do, reach out to the right journalists to cover your story.

Branding 104
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Reach vs. Impressions: What Are Media Impressions and Reach in PR?

Prowly

Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. It automatically gathers data and helps you present it effectively to your clients and stakeholders. The best part? What is a media impression?

Media 104
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Paid media is any way the brand purchases advertising, marketing, or messaging space, whether it’s in print, online, digital or broadcast. Traditionally, there are three types of media: paid, earned and owned.

Media 103