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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! Each episode features a PR pro from a known agency. On the Media. Let me know @colleeno_pr.

Sports 332
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How to Improve Your Social Media Targeting

Cision

Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Up until now, it has not been very easy to advertise on the Snapchat platform. Family and parenting. Food and drink. Hobbies and interests. Home and garden. Law, government, and politics. Life stages.

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How to Engineer the Perfect PR Metric

Cision

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Referral codes.

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Meet the Media: Bobby Mace, Publisher and Author at Transmission Digest

Bianchi Biz Blog

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. In college I began working in a radio news department and eventually made the change to the automotive trade media.

Meeting 91
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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows. Finally, there’s the retail opportunity.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.