Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Retail Energy 161

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Twitter Print 120

Newsfile

NOVEMBER 14, 2023

However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Step 4: Write the Press Release – Create a captivating headline and a clear opening paragraph detailing the key aspects of your news. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Retail Energy Product Launch 116

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you.

Brand 100

Brand Branding YouTube Social Media 100

Buzzstream

DECEMBER 30, 2024

As I write this, the top trending weather-related news is snow in Wisconsin: Imagine I represent a large-scale home improvement chain that sells equipment like snow shovels and rock salt. Give the journalist everything they need to write a compelling story. Lets look at an example.

Pitching 62

Pitching Trends Google Data 62

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). Hello, WUL readers!

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Advertising 100

Advertising Agency Advertising Twitter 100

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. If a story only has two or three of the four P’s, they won’t write it. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

Prakkypedia

JANUARY 19, 2020

I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Businesses should also be prudent about how they promote and advertise their support. Fantastic. I’ve seen artists donate their talent and time for free.

Communications 78

Communications Retail LinkedIn Radio 78

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Phrasee uses AI to write better marketing language than humans. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

FEBRUARY 15, 2018

Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . The best influencers remain sensitive to the fact their worldwide audiences are visiting malls, retail stores and websites in search of the perfect gifts. . Smart Influencers Tap Into Audience Needs.

Travel 72

Travel Retail Instagram YouTube 72

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. How to Build a Retail Social Media Campaign. Instagram Rolls Out Deeper Analytics for Advertisers. How To Write LinkedIn Messages That Actually Get Read. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate.

Case Study 49

Case Study Retail Resources Twitter 49

Buzzstream

JANUARY 15, 2025

So Launch Potato is a company that really just connects advertisers to people. We’re just trying to connect advertisers to customers, however we can. So, as we started collecting that, we started seeing trends within the market generally, which is kind of what we were after, but also individual retailers, right?

Viral 62

Viral Digital PR Pitching Data 62

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Going on a hiring spree? Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Stephen Waddington

JANUARY 27, 2019

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared. It’s intended as a practical handbook. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. E-commerce and Online Advertising. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth.

Report 45

Report Privacy Pinterest Retail 45

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 80

Creativity Video Interviews Blogging 80

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

Blogging 80

Blogging Twitter Facebook Measurement 80

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. So, I had to become good at writing social content really fast!

Social Media 60

Social Media Data Measurement Analytics 60

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. I write from the corporate side, in-store marketing, promotions, advertising, financial results. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. Please help.

Pitching 40

Pitching Construction Exercises Retail 40

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Retail Engineering 40

Communications Conversations

FEBRUARY 10, 2015

All sorts of companies from accounting firms to retail orgs to fast food chains like Chipotle can benefit from a strong employer brand. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? So, why is it we just don’t hear a lot about this work? For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! Why did you choose to work in PR?

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! Why did you choose to work in PR?

Reddit 48

Reddit Retail Newspapers Social Media 48

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 55

Facebook Twitter Measurement Blogging 55

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. The whole, Advertising – I give you a dollar, Mark is a great person.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. Are we talking about SEO here, or are we talking about marketing and advertising?

Digital PR 98

Digital PR SEO Google Travel 98

NewsWhip

APRIL 28, 2021

If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. So it was somebody like Visa coming in, who obviously is a big global player, and kind of pointing those smaller retailers out and saying, “Please support the small and medium businesses.

Consumer 78

Consumer Measurement Local Data 78

PR 20/20

JUNE 7, 2018

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. It includes things like writing the best headlines or A/B testing emails. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. What if an AI system learns how to write better than humans?

Marketing 41

Marketing System Technology Google 41

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Publicity 410

Publicity Retail Tools B2B 410