MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Rock the Status Quo

NOVEMBER 26, 2019

I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. I've won awards for advertising in affiliate marketing (Tony Robbins & Dean Graziosi even sent me free custom Apple Airpod pros and invited me on a trip to Fiji).

SEO 130

SEO YouTube Travel Advertising 130

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Use social media. Share other bloggers’ content.

SEO 71

SEO Strategy Guidelines Social Media 71

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. Increase SEO Rankings.

Writing 66

Writing SEO Local Advertising 66

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement.

SEO 60

SEO Software Advertising Advertising 60

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Create a targeted meta tag.

SEO 102

SEO Film Advertising Advertising 102

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Blogging 124

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. This conveniently aligns with the social networking monetization strategy – advertising. Give our services a try. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

SEPTEMBER 14, 2020

This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements. In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines.

Local 88

Local Marketing SEO Mobile 88

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Before you decide to write a press release, here are some things you need to know. Before you decide to write a press release, here are some things you need to know.

SEO 52

SEO Engineering Writing Analytics 52

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Branding Brand SEO 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JULY 9, 2024

eyeballs and by extension advertising), you improve your chances of coverage. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. Every now and then a PR pro will write a contrarian post saying, “Pick up the phone.”

Survey 147

Survey Journalism Report Pitching 147

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 145

B2B Study Blogging Survey 145

Waxing UnLyrical

APRIL 21, 2011

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains.

SEO 91

SEO Engineering Blogging Google 91

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. Here we’ll focus on the third kind and its unique advantages.

How To 110

How To SEO Strategy Social Media 110

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. Be smart about it.

Study 137

Study Media Relations Media Measurement 137

Waxing UnLyrical

JUNE 6, 2011

This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view.

SEO 78

SEO Engineering Blogging Google 78