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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Attitudes shift about virtual interviews.

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The Power of Storytelling in PR

Cision

Billboards, people, advertisements, your friend, your boss. In late 2015, Microsoft rolled out Skype Translator. It had been a goal of Skype to break down language barriers and connect people all over the globe. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips….

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How Social Media Changed Communication

5W PR

One place where effective usage matters is advertising. While shopping, customer’s purchasing decisions and even their searches can be used to individualize the types of advertising they see. They can have business meetings over Skype or other video conference servicing. An office isn’t even a requirement.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. And they’re seldom great indicators of what a firm can actually do. Instead, boil it down to three simple steps.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100