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The Power of Storytelling in PR

Cision

Billboards, people, advertisements, your friend, your boss. If a story only has two or three of the four P’s, they won’t write it. In late 2015, Microsoft rolled out Skype Translator. It had been a goal of Skype to break down language barriers and connect people all over the globe. “We are bombarded with information.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
article thumbnail

5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100
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The Well Written Press Release: Research The Journalist

ISEBOX

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. Get Personal with a Custom Note Attached to the Release. That accident was crazy!

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Here’s a clip. link] @shonali 's [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Make sure that you write for the audience you want to serve. Reach your target area or industry with paid advertising. Schedule Skype or video calls periodically to add a more personalized touch. To expand into other areas, demonstrate your credibility with content that serves their interest. Collaborate.

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