Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 4) Share the content on social media (organic).

Media 121

Media B2B Groups Conference 121

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Advertising 60

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Survey Marketing 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. I had been gone for a total of about 18 months. Let me know!

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

FEBRUARY 22, 2024

We can reach our customers via social media. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. But it takes time to build a social media following, especially among your customers and prospects, and PR can help do that by driving them to your social channels.

Automotive 65

Automotive Technology SEO Engineering 65

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. from TV and press to direct mail and social networks?—?from Or the lack of it. the ‘Omnichannel’.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

ReimaginePR

SEPTEMBER 5, 2016

Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. It can also mean that your blog features content that your audience can’t find anywhere else. You own your blog, making it crucial to draw your followers back to your blog.

Blogging 120

Blogging How To Infographics Writing 120

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), But savvy PR professionals will look for ways to demonstrate how their team’s work in earned and social media impacts the larger marketing mix. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Bianchi Biz Blog

DECEMBER 2, 2021

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Social media has tempered RSS but it is still an important way to make content available. 2) Community Strength.

B2B 77

B2B Measurement Blogging Community 77

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 67

Marketing B2B Print Technology 67

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows. Team up with other consultants to expand outside of your local area.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. Silently advertise your abilities.

Media Relations 40

Media Relations How To Media Conference 40

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 198

Marketing Employee Content Marketing Media Training 198