ImPRessions - Crenshaw Communications

JULY 9, 2020

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . billion in lost revenue for the TV networks.

Sports 156

Sports Advertising Advertising Travel 156

Agility PR Solutions

AUGUST 11, 2024

There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember: Reporters are bombarded with pitches from PR people to write about their client’s promotions, the overwhelming majority of which have no sports news value and read like a brand’s advertisement.

Sports 86

Sports Advertising Advertising Pitching 86

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Prohibition

OCTOBER 3, 2024

Advertisers can now add a prompt of an end date to their Meta ads, aiming to keep offers at the front of the user’s mind and drive more sales. Meta shares checklist for social media advertising around Christmas Keeping up with the festivities, Meta has also shared a checklist for holiday marketing planning.

Advertising 62

Advertising Advertising B2C Social Media 62

ImPRessions - Crenshaw Communications

JULY 10, 2020

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Check out our list of top advertising and retail podcasts too! While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech.

Sports 332

Sports Radio Retail Advertising 332

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. He thought I was a good fit for a position at G.S.

Communications 193

Communications Sports Journalism Fashion 193

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Buchanan PR

JULY 24, 2024

Photo by Kolleen Gladden on Unsplash In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Lesser-known athletes are often overlooked by traditional sponsors, leaving them to compete wearing uniforms, shoes, and other gear sporting logos of brands that are not sponsoring them. million viewers.

Sports 59

Sports Financial Fashion Engineering 59

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Provide a variety of attractions, such as live shows, concerts, and sporting events. Utilize social media platforms to engage with the audience, share behind-the-scenes content, and run contests.

How To 78

How To Marketing Hotels Local 78

Konnect Agency

JULY 25, 2024

The Olympics are more than just sports; they’re a global celebration of the human spirit. we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit. Unforgettable Moments in Olympic Advertising Got Milk? ” ads?

Sports 52

Sports Storytelling Advertising Advertising 52

5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. McDonald’s highlighted the importance of digital customers, who are four times more beneficial to the business than in-person customers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

The Stalwart Blog

FEBRUARY 15, 2016

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Best of all, you no longer have to be involved in the high-priced, "Good Ol' Boys" advertising club to get known. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

Sports 60

Sports Television Conference Advertising 60

5W PR

JULY 5, 2023

For instance, advertisements may focus on maintaining strength, vitality, and performance, which are key concerns for many men. Advertisements and product descriptions often use terminology and phrases that men can relate to. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities.

Marketing 78

Marketing Sports Advertising Advertising 78

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 110

Sports Advertising Advertising Survey 110

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Advertising Advertising 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Sports Illustrated also launched its new digital premium membership.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Hubspot’s annual martech industry bash Inbound brings celebrity clout to its keynote stages in the form of eminent stars of sports (Alex Rodriguez), entertainment (Shonda Rhimes), and politics (Michelle Obama). Advertising Week NY, September 23-26, New York. Inbound 2019, September 3-6, Boston. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

Meeting 131

Meeting Radio Sports Telecommunications 131

Ronn Torossian

FEBRUARY 2, 2016

It’s the biggest sports show of the year. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. With 100+ million viewers in the U.S. Plenty of consumers turn on the game just to watch the commercials.

Communications 150

Communications Sports Advertising Advertising 150

NewsWhip

MARCH 24, 2022

The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. . The ads that followed revealed the new look Timme would be sporting while on the court – a smooth chin…kind of.

Brand 148

Brand Branding Instagram Sports 148

Mindful Marketing

JUNE 29, 2024

.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. As a marketing professor, I probably pay more attention to advertising than most people do, which sometimes leads to seeing similarities among ads and noticing some interesting trends.

Advertising 81

Advertising Advertising Groups Television 81

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Konnect Agency

AUGUST 27, 2024

For marketers, this presents a powerful avenue to connect with younger audiences and tap into the influence of rising sports stars. Strategize Their Content Creation While college athletes may excel in their sport, content creation is a different ball game altogether.

Film 52

Film Sports Policies Social Media 52

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. She currently works as the head of public relations and sports marketing for Tissot Swiss Watches and is a professor at William Paterson University.

Sports 125

Sports Creativity Instagram Local 125

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? 24% Sports. Podcast Advertising is Welcome and Enjoyed When Relevant. 87% of Podcast listeners hear advertising during their podcast shows. To be entertained To learn more about a topic To learn something new To stay informed.

Radio 52

Radio Marketing Advertising Advertising 52

Mindful Marketing

SEPTEMBER 25, 2022

While many football players and fans revere him, even those who pay little attention to sports know his name. Sports analysts love to debate who’s the GOAT—greatest of all time. No one has come close to his seven Super Bowl wins in what might be the most challenging position in all of sports, NFL quarterback.

Apparel 75

Apparel Comparison Sports Training 75

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.

Media Relations 197

Media Relations Trends Media Newspapers 197

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 113

Media Radio Television Sports 113

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Instant recognition Celebrities come with built-in fame and recognition.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Brand Branding Healthcare 88

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

DECEMBER 20, 2017

A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.

Industry 222

Industry How To Insurance Insurance 222

Mindful Marketing

MARCH 3, 2024

Think of social media altercations, sports fights, and road rage. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet. In short: Profanity-laced promotion is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100