Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 86

Storytelling Advertising Advertising Agency 86

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Advertising 139

Advertising Advertising Storytelling Media 139

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The modern communicator is not just a great storyteller. And while further pull-backs in general marketing and advertising expenditures are to be expected, there are very few crisis situations where less communication is better.

Crisis 464

Crisis Publicity Exercises Financial 464

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Steve Barrett on PR

MAY 4, 2018

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Storytelling 113

Storytelling Film Advertising Advertising 113

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 95

Trends Brand Branding Publicity 95

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. Emotional Connection Through Storytelling Authenticity allows brands to connect with consumers on an emotional level. UGC can be more impactful than traditional advertising, as it comes from real people and is often perceived as more genuine.

Marketing 78

Marketing Ethics Consumer Advertising 78

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. It’s an exciting time. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. 14: What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. Patrice Gamble, Director, Public Relations, recently told us about how platforms like Discord and Media.com give PR teams the means to meet on equal ground, and to work together to build shared trust and elevate storytelling.

Trends 320

Trends Mobile Twitter Consumer 320

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 Techniques For Effective Business Communications. 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

5W PR

JANUARY 3, 2025

Representation goes beyond simply using diverse models in advertising. It extends to product development, marketing messaging, and brand storytelling. Inclusive brands strive to create products that cater to a wide range of skin tones, hair textures, and other individual needs.

Marketing 78

Marketing Consumer Storytelling Advertising 78

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Display logos of organizations you’ve worked with.

Brand 78

Brand Branding LinkedIn Case Study 78

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Brand 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise.

Advertising 79

Advertising Advertising Data Company 79

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252