Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today! Don’t fall back into old advertising habits though.

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Perception lags reality. Maybe you’ve added services or expanded into new areas, but not enough customers realize it.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency International Internal Pitching 192

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. So how can you set your brand apart?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! The former applies to influencer relations, native advertising, and product placements. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. white papers (36%). Below are some of the findings that I found especially noteworthy.

Survey 118

Survey Media Relations Corporate Communications 118

Presspage

JANUARY 23, 2024

Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Connect with your team.

Software 78

Software International Internal Technology 78

Presspage

JANUARY 23, 2024

Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Connect with your team.

Software 78

Software International Internal Technology 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 90

Survey Trends Communications Storytelling 90

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. ebooks, white papers) to help consumers better understand the topic at hand.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

5W PR

MARCH 24, 2025

Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences.

Industry 78

Industry Privacy Case Study Leadership 78

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast. 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120