5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. Google Lens and Pinterest Lens show the potential of this technology. #11

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Television 156

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Technology and computing. Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 160

Study Media Relations Media B2B 160

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

PR News

APRIL 9, 2019

The post PRNEWS and the Industry Are at an Inflection Point—What’s Next?

Industry 69

Industry Television Advertising Advertising 69

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning. YouTube has over a billion users, almost one-third of total internet users. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 90

Brand Branding Marketing Ethics 90

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 105

Marketing B2B Interviews Content Marketing 105

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. As the news sharing spreads, earned media’s relevance and value continues to grow. Share Tweet Share. How TV Influences Elections.

Radio 77

Radio Media Television Social Media 77

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing. Digital media is booming.

Government 151

Government Crisis Energy Community 151

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 63

Technology Marketing Retail Interviews 63

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. How is technology being used in public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

5W PR

AUGUST 26, 2019

As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. As advertisers must be more creative in order to reach those coveted consumer eyes, it’s important to stay on top of the efforts to create more opportunities for engagement with users.

Social Media 83

Social Media Media Video Television 83

Where the Fishermen Ain't

SEPTEMBER 24, 2013

Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media." Consider the following: Every single dramatic advance in media-consumption technology has been about one thing: helping us to avoid marketing.

Advertising 54

Advertising Advertising Community Social Media 54

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Take WOUB, for example, out of Ohio University. According to its website , WOUB-TV is “a non-academic unit of Ohio University’s Scripps College of Communication” and a PBS affiliate.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

SEPTEMBER 29, 2015

The publication educates farmers about new agricultural technologies. Advertising was fabulous at getting our attention, this burst of disruption. Content marketing preceded advertising, when you go back in history, the first ads really were content that was connecting with people around value. Earning attention to what end.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. How many people saw your ad and when. Share of voice. Lovely stuff, that.

Training 46

Training Groups Customer Service Television 46

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. That would truly epitomize the spirit of “being social.&#

Social Media 85

Social Media Web Media Measurement 85

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 69

Marketing Pitching Corporate Technology 69

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 52

Mobile Media Newspapers Local 52