Remove Advertising Remove Technology Remove Web
article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

article thumbnail

Martech and UGC: A Strategic Guide to Modern PR Campaigns

5W PR

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

article thumbnail

The Power of Esports in Video Game Marketing: How Brands Are Cashing In

5W PR

Branded Content Creating original content, such as short films, documentaries, or web series, allows brands to tell engaging stories that resonate with the esports audience. Targeted digital advertising, including display ads, video ads, and social media ads, can reach specific segments of the esports audience.

Video 78
article thumbnail

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

article thumbnail

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Web Summit, November 4-7, Lisbon, Portugal.

article thumbnail

Paid Media Woes Create Ripe Opportunity for Earned Media

Cision

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. P&G says they will go on to cut spending by nearly $2B during the next five years. Far from it.

Media 230