Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! So how can you set your brand apart? Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MAY 21, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement.

Agency 112

Agency Survey B2B Media 112

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! The former applies to influencer relations, native advertising, and product placements. Digital technology and the cloud have caused content and data to explode. Want your content to stand out?

Media 120

Media Content Marketing Infographics Fashion 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. In general, a thought leadership piece is not an advertisement. But beware of getting too arcane. Make the pitch short and authoritative. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 117

B2B Consumer Marketing Survey 117

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. And you can’t just invest in paid advertising.

Marketing 120

Marketing Financial Analytics Strategy 120

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Additionally, new technology tools are available constantly.

Resources 120

Resources Measurement Technology Examples 120

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. A verified source who lends credibility and authority to your message. Paid media isn’t what it used to be. And in 2017, that figure will grow 24.0%

Media 75

Media B2C B2B Nonprofit 75

Presspage

JANUARY 23, 2024

Thats why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem.

Software 78

Software Internal International Technology 78

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article.

Measurement 97

Measurement Communications Survey B2B 97

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy B2C 77

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Why then, does marketing need more white papers, landing pages and registrations? More, More and Still More. And maybe there isn’t.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. That’s not what we called it, but that was what it was: white papers, studies, having our experts quoted, research reports, and article placements.

Content Marketing 114

Content Marketing Mobile Google Web 114

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Reporting on data. Custom audiences. Use it here. Internal links.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Erik Sherman, freelance journalist and writer.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%). Both offerings appear to have become less of a standalone requirement. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. 66% said newspapers.

Marketing 72

Marketing Survey Study B2B 72

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

APRIL 27, 2019

In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. Onclusive, the PR technology company formerly known as AirPR, used its own product to examine the growth of media properties, and the volume and rate of publishing.

Survey 116

Survey Journalism Study Pitching 116

5W PR

MARCH 24, 2025

Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. Media Relations in a Technical Landscape Building relationships with technology and marketing journalists requires a nuanced understanding of both the media landscape and AdTech specifics.

Industry 78

Industry Privacy Case Study Leadership 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120