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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. There are more opportunities to attract eyeballs than ever as people access content across multiple channels and devices, whenever and wherever it suits them.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

It’s also very important to tap and train media spokespeople at the beginning of an engagement. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. YouTube has over a billion users, almost one-third of total internet users.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early. Because they have their own relationships and contacts, they sometimes end up doing some of the work for us.

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Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. However, with access to the data and some training in using it, data journalism can empower citizen journalists. The revenue model for journalism is at best in flux, and at worst, in chaos.