Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. That can happen at a trade show, conference or networking event targeting a particular niche.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you’re aiming to attract advertisers, it might be your super-engaged audience. What Exactly Is a Digital Media Kit? Start With the Impressive Stuff.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

JANUARY 24, 2023

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Buy reprints and hand them out at a trade show. Digital forms of advertising often have detailed and granular targeting options.

Media 106

Media Advertising Advertising Print 106

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. 3 More Reasons Media Relations is Harder.

Media Relations 84

Media Relations Media Trade Shows Journalism 84

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Konnect with us to learn how we combine our skills in public relations, digital, and advertising to deliver brand-right strategies for clients. Looking for a Public Relations Agency?

Trends 119

Trends Publicity Communications Marketing 119

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. How B2B Marketing Can Get More out of Trade Shows. Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. 7) Share with industry forums and peer groups .

Media 120

Media B2B Groups Conference 120

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 148

Communications Crisis International Internal 148

Mark My Words

SEPTEMBER 21, 2018

from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. from TV and press to direct mail and social networks?—?from There’s even a fashionable term for it all?—?the the ‘Omnichannel’. Unchallenged data risks formulaic ideas and these serve no one.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Advertising 60

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. We can’t do trade shows, can’t do in person events. It’s huge for us and plays a key role in our marketing strategy. Do you see that accelerating?

Branding 102

Branding Brand Marketing Facebook 102

Bianchi Biz Blog

FEBRUARY 22, 2024

PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. Considering the targeted audience PR brings, media coverage in the right media outlets is viewed to be up to 10 times more credible than advertising or sales messages.

Automotive 65

Automotive Technology SEO Engineering 65

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Finally Warming up to Mobile.

Mobile 60

Mobile Study Marketing Survey 60

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), To combat issues with sentiment and inaccurate data, SHIFT recommends tracking metrics in five key areas of your business – search, social media, paid advertising, owned content and earned media.

Measurement 60

Measurement How To Trade Shows Analytics 60

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. They want to point to it from advertising. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events. Livestreaming product launches.

Branding 60

Branding Brand Product Launch Video 60

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? We Should Measure Content Marketing by Relationships. 2) Community Strength.

B2B 76

B2B Measurement Blogging Community 76

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Law firms should also plan on including funding for the following: Alumni programs. That said, now is the time to invest in web based marketing. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

DECEMBER 2, 2021

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. 1) What has changed the most about marketing over the course of your career?

Marketing 66

Marketing B2B Print Technology 66

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. You can also network in person by attending conferences or trade shows. Team up with other consultants to expand outside of your local area. You can collaborate with other independent communication professionals or those in specialty areas that complement your work.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. Making things even more difficult is the possibility that your audience isn’t even aware of you yet. But, that’s okay, because by creating a solid blog strategy, you can find your audience.

Blogging 120

Blogging How To Infographics Writing 120

Konnect Agency

OCTOBER 18, 2019

As a result, investments in advertising and influencer marketing are becoming increasingly popular tactics for brands hoping to grow their social media presence. Social media advertising is a direct way to reach new audiences in this pay-to-play market. Investment. Currently, 88% of businesses are active on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising.

Agency 52

Agency Marketing Media Trade Shows 52

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 196

Marketing Employee Content Marketing Media Training 196

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Silently advertise your abilities. Finding ways to silently advertise who you are, what you do and the solutions you offer can help attract the people you’re trying to help – especially when you’re on the move.

Media Relations 40

Media Relations How To Media Conference 40