ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Sword and the Script

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Check out our webinar >>> Bonus tip: Dont ignore events Not everything happens online. Want to craft a killer media pitch? Read our guide on how to write the perfect pitch >>> 2. Learn from the people youre pitching.

Media Relations 78

Media Relations Writing How To Pitching 78

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either. I put $100.00

B2B 60

B2B Facebook Marketing Advertising 60

Sword and the Script

FEBRUARY 14, 2017

No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. A business that spends any amount of advertising money should be able to see the value. There are few tactics in B2B marketing that lead to such direct effects.

B2B 77

B2B Measurement Blogging Community 77

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Webinars became a big thing. I started my career (though just barely) in the pre-Internet era.

Marketing 67

Marketing B2B Print Technology 67