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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. you will obviously need to arrange transportation. Here are some tips to both landing media interviews and making sure they’re successful.

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The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

” It’s an innovation likely to change transportation forever. Many are predicting that 2016 will be Marissa Mayer’s last year as CEO, as slow growth in its core advertising business persists and an exodus of talent continues. Amazon gets ‘primed’ for higher-tech drone delivery.

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5 Challenges to Effective Communication

Cision

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. Peer Groups.

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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. Unfortunately, the creativity in the new business process typically does not transport into execution. Forget the football game. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz.

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How Well Do You Know Your Customer?

5W PR

Do any popular email newsletters within your company’s niche have openings for advertisements? Other users may utilize public transportation to get to and from their place of work each day. What about finding ways to reach these users via billboards or display advertising in public transportation modalities?

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Behind the Headlines With Nick Hawley

Cision

Some brands really lend themselves well to print and out of home advertising. With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day. A few of my Seattle-based public awareness clients targeted mainly the city proper.

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